Advertising is NOT Marketing

Advertising is NOT Marketing

OK I’m gunna say it: Advertising is NOT marketing. There. Advertising is a subset of marketing. And it still amazes me that many businesses I encounter want to throw money at “advertising” instead of marketing. Perhaps it’s because advertising is the pointed end of...
Show us your marketing funnel

Show us your marketing funnel

Heard of the marketing funnel? Apparently, it was invented by the ad agency executive Elias St. Elmo Lewis in 1898. It was originally intended to break down the buying journey into distinct stages: awareness, interest, desire and action. Since then it’s changed and...
Segments, Targets & Generations

Segments, Targets & Generations

Identifying a target audience is crucial for whatever business you are in, not just for the products or services you are offering, but also for your content marketing. Knowing what kind of language to use, where to place your content and what needs to satisfy is...