by Mark | May 27, 2018 | Customers, Management, Marketing Research
It isn’t news that marketing research is an absolute necessity. Research forms the backbone of any informed business decision and especially with the constant changes around us, it should be everyone’s priority to keep informed about the market and useful marketing...
by Mark | Apr 27, 2018 | Customers, Management, Strategy
Identifying a target audience is crucial for whatever business you are in, not just for the products or services you are offering, but also for your content marketing. Knowing what kind of language to use, where to place your content and what needs to satisfy is...
by Mark | May 22, 2017 | Management
I remember the time I was working for an agency in London and someone asked me for the “P-H-P on the P-P-C A-S-A-P”. I had no idea what they were talking about. All I knew is that they wanted something rather quickly, so replied “O-K”. It was normal to speak this way...
by Mark | Apr 21, 2017 | Customers, Management
Here’s an interesting scenario I encountered recently. I was working with a client who put an HUGE amount of effort into writing a brief for their design agency. They spent days writing it. It had over 15 pages, complete with appendices, a contents page,...
by Mark | Mar 20, 2017 | Customers, Management
There’s a form of communication that is vital to all humans. Both children and adults thrive on it. And yet some of us are scared of it. Feedback. We should be looking to give feedback as often as possible. It’s important if you have direct reports. And...
