by Mark | May 27, 2018 | Customers, Management, Marketing Research
It isn’t news that marketing research is an absolute necessity. Research forms the backbone of any informed business decision and especially with the constant changes around us, it should be everyone’s priority to keep informed about the market and useful marketing...
by Mark | Apr 27, 2018 | Customers, Management, Strategy
Identifying a target audience is crucial for whatever business you are in, not just for the products or services you are offering, but also for your content marketing. Knowing what kind of language to use, where to place your content and what needs to satisfy is...
by Mark | Apr 21, 2017 | Customers, Management
Here’s an interesting scenario I encountered recently. I was working with a client who put an HUGE amount of effort into writing a brief for their design agency. They spent days writing it. It had over 15 pages, complete with appendices, a contents page,...
by Mark | Mar 20, 2017 | Customers, Management
There’s a form of communication that is vital to all humans. Both children and adults thrive on it. And yet some of us are scared of it. Feedback. We should be looking to give feedback as often as possible. It’s important if you have direct reports. And...
by Mark | Jan 15, 2017 | Customers
Got a client meeting you are dreading? Is he/she boring? Do they make you want to tear your hair out? Do they frustrate the heck out of you? Before going into this meeting ask yourself one question: what 5 things can I learn from this client today? Seriously, how well...
