Segments, Targets & Generations

Segments, Targets & Generations

Identifying a target audience is crucial for whatever business you are in, not just for the products or services you are offering, but also for your content marketing. Knowing what kind of language to use, where to place your content and what needs to satisfy is...
Which is better: Writing or Talking?

Which is better: Writing or Talking?

Here’s an interesting scenario I encountered recently. I was working with a client who put an HUGE amount of effort into writing a brief for their design agency. They spent days writing it. It had over 15 pages, complete with appendices, a contents page,...
Do you love it? Or are you scared of it?

Do you love it? Or are you scared of it?

There’s a form of communication that is vital to all humans. Both children and adults thrive on it. And yet some of us are scared of it. Feedback. We should be looking to give feedback as often as possible. It’s important if you have direct reports. And...
Got a boring client?

Got a boring client?

Got a client meeting you are dreading? Is he/she boring? Do they make you want to tear your hair out? Do they frustrate the heck out of you? Before going into this meeting ask yourself one question: what 5 things can I learn from this client today? Seriously, how well...