Only women buy mens underwear

Women are the biggest purchasers of mens underpants. Think about it. Before men are married – underwear is bought by their mothers. Sometimes they’re gifted as a present by grandparents. Lets be honest, how many of us got undies as a Christmas present from our...

Brand vs Logo

Many people often confuse the difference between a brand and a logo. This is a common debate. What exactly is the difference between a brand and a logo? Aren’t they the same thing? No they are not. They are quite different. And it’s important to know the...

“Fourth floor, communication”

Can you easily communicate to your customers and colleagues exactly what your company does? Can you do it in 30 seconds or less? What about 10 seconds? Often referred to as the “elevator-pitch” (because traditionally it’s how long it takes to travel...