by Mark | Oct 22, 2018 | Online, Social Media
Social Media is free and a fantastic way of improving the SEO of your website. It’s cutting edge. It puts you in front of a whole new audience. It puts you “out there” and it’s free! But that doesn’t necessarily mean that you need to be on all social channels. Are you...
by Mark | Oct 15, 2018 | Strategy
OK I’m gunna say it: Advertising is NOT marketing. There. Advertising is a subset of marketing. And it still amazes me that many businesses I encounter want to throw money at “advertising” instead of marketing. Perhaps it’s because advertising is the pointed end of...
by Mark | Oct 7, 2018 | Strategy
Heard of the marketing funnel? Apparently, it was invented by the ad agency executive Elias St. Elmo Lewis in 1898. It was originally intended to break down the buying journey into distinct stages: awareness, interest, desire and action. Since then it’s changed and...
by Mark | May 27, 2018 | Customers, Management, Marketing Research
It isn’t news that marketing research is an absolute necessity. Research forms the backbone of any informed business decision and especially with the constant changes around us, it should be everyone’s priority to keep informed about the market and useful marketing...
by Mark | Apr 27, 2018 | Customers, Management, Strategy
Identifying a target audience is crucial for whatever business you are in, not just for the products or services you are offering, but also for your content marketing. Knowing what kind of language to use, where to place your content and what needs to satisfy is...
