It’s been around for a while. And it’s a core part of content creation. Ask any content marketer and they’ll wax lyrical about the importance of blogging. But really, what’s the point?

With paid search and good Search Engine Optimisation (SEO) is there still a place for blogging?

The short answer is: a resounding yes!

There are a loads of reasons to blog. Whether it’s for yourself or your business, here’s a few reasons why  blogging is important.

  1. It’s good for SEO. It provides updates to your website that can help you rank higher.
  2. It’s good for web traffic. By sharing your blog, people can link through to your site.
  3. It’s good for attracting new clients. New visitors to your site mean potentially new customers.
  4. It’s good for your brand. Blogging can make you or your business come across as the expert in your industry.
  5. It’s good for your brain. No one said it was easy. It can be tough, which is a good workout for the mind.
  6. It’s good for discipline. Forcing yourself to sit down and write every day is a lot harder than you think.
  7. It’s good for your writing skills. Blogging is communication. The more you practice, the better you’ll get.
  8. It’s good for your confidence. The better you write and the more feedback you receive, the more confident you’ll get.
  9. It’s good for inspiring others. You never know who is reading and what sort of effect you’ll have on them.

(9.5. It’s free. I realise that this is not a reason to blog, but it sure is a reason to get started!)

Do you blog? Why? Why not?


This blog post is post number 1 of 7, as part of the “Your Turn Challenge” organised by Winnie Kao, Special Projects Lead for Seth Godin.
Photo by markheybo