If you’ve got a Facebook or LinkedIn page, that doesn’t necessarily mean that you are “doing social media”.

I meet lots of businesses who tell me that they’re “on social media”. But upon closer inspection they’ve only got 17 likes and the last post was in 2010. Then they say “nah social media doesn’t work”.

Just because you built the Facebook page, it doesn’t mean that you’ll automatically get likes and consumer engagement. It’s something that takes planning and commitment. It’s not easy but it’s by no means a difficult task.

A good place to start is by creating a content calendar and posting regularly. Don’t worry about the amount of people following you; make it a habit of posting and coming up with content regularly. And if you’re finding it difficult to write a blog post or something inspiring, remember that it doesn’t have to be 100% original.

Here’s an easy trick: There’s nothing wrong with trawling the internet and reposting someone else’s content. Just give them credit, and offer your $0.02 on their piece. You may agree, you may disagree with what they say. Either way, content creation is key to social media. And it doesn’t have to be arduous.

Whilst copying everyone else’s content isn’t the be-all-and-end-all strategy to social media, it’s an easy way to get started. I’m keen to hear from anyone who is going to try this for the first time.

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