Welcome to the Simplify & Amplify Blog

an aromatic pot-purri of thoughts n stuff from across the web and around my brain

FIVE things to consider before jumping into social

Social Media is free and a fantastic way of improving the SEO of your website. It’s cutting edge. It puts you in front of a whole new audience. It puts you “out there” and it’s free! But that doesn’t necessarily mean that you need to be on all social channels. Are you...

Advertising is NOT Marketing

OK I’m gunna say it: Advertising is NOT marketing. There. Advertising is a subset of marketing. And it still amazes me that many businesses I encounter want to throw money at “advertising” instead of marketing. Perhaps it’s because advertising is the pointed end of...

Show us your marketing funnel

Heard of the marketing funnel? Apparently, it was invented by the ad agency executive Elias St. Elmo Lewis in 1898. It was originally intended to break down the buying journey into distinct stages: awareness, interest, desire and action. Since then it’s changed and...

Segments, Targets & Generations

Identifying a target audience is crucial for whatever business you are in, not just for the products or services you are offering, but also for your content marketing. Knowing what kind of language to use, where to place your content and what needs to satisfy is...

Only women buy mens underwear

Women are the biggest purchasers of mens underpants. Think about it. Before men are married – underwear is bought by their mothers. Sometimes they’re gifted as a present by grandparents. Lets be honest, how many of us got undies as a Christmas present from our...

Acronyms are not O-K

I remember the time I was working for an agency in London and someone asked me for the “P-H-P on the P-P-C A-S-A-P”. I had no idea what they were talking about. All I knew is that they wanted something rather quickly, so replied “O-K”. It was normal to speak this way...

Which is better: Writing or Talking?

Here's an interesting scenario I encountered recently. I was working with a client who put an HUGE amount of effort into writing a brief for their design agency. They spent days writing it. It had over 15 pages, complete with appendices, a contents page, examples of...

Do you love it? Or are you scared of it?

There's a form of communication that is vital to all humans. Both children and adults thrive on it. And yet some of us are scared of it. Feedback. We should be looking to give feedback as often as possible. It's important if you have direct reports. And providing...

9.5 reasons to blog

Blogging. It's been around for a while. And it's a core part of content creation. Ask any content marketer and they'll wax lyrical about the importance of blogging. But really, what's the point? With paid search and good Search Engine Optimisation (SEO) is there still...

Got a boring client?

Got a client meeting you are dreading? Is he/she boring? Do they make you want to tear your hair out? Do they frustrate the heck out of you? Before going into this meeting ask yourself one question: what 5 things can I learn from this client today? Seriously, how well...

Brand vs Logo

Many people often confuse the difference between a brand and a logo. This is a common debate. What exactly is the difference between a brand and a logo? Aren't they the same thing? No they are not. They are quite different. And it's important to know the difference....

“Social Media” – the clue’s in the name

Getting into Social Media is like getting into the worlds biggest cocktail party. It's a lot of fun and you can meet some pretty interesting characters. Take Facebook for example, interesting people and lots of fun (crazy cat videos anyone?) But have you ever been to...

If you build it, they won’t come

If you’ve got a Facebook or LinkedIn page, that doesn’t necessarily mean that you are “doing social media”. I meet lots of businesses who tell me that they’re “on social media”. But upon closer inspection they’ve only got 17 likes and the last post was in 2010. Then...

What do you want to have happen?

When a customer visits your website, what do you want to have happen? Put simply, your website MUST have a call-to-action. Your website is a portal/channel/avenue for your customers. And you need them to take action once they have landed there. Let’s face it, you’ve...

“Fourth floor, communication”

Can you easily communicate to your customers and colleagues exactly what your company does? Can you do it in 30 seconds or less? What about 10 seconds? Often referred to as the "elevator-pitch" (because traditionally it's how long it takes to travel between floors and...