“Social Media” – the clue’s in the name

Getting into Social Media is like getting into the worlds biggest cocktail party. It’s a lot of fun and you can meet some pretty interesting characters. Take Facebook for example, interesting people and lots of fun (crazy cat videos anyone?) But have you ever...

If you build it, they won’t come.

If you’ve got a Facebook or LinkedIn page, that doesn’t necessarily mean that you are “doing social media”. I meet lots of businesses who tell me that they’re “on social media”. But upon closer inspection they’ve only got 17 likes and the last post was in 2010. Then...