Only women buy mens underwear

Women are the biggest purchasers of mens underpants. Think about it. Before men are married – underwear is bought by their mothers. Sometimes they’re gifted as a present by grandparents. Lets be honest, how many of us got undies as a Christmas present from our...

Acronyms are not O-K.

I remember the time I was working for an agency in London and someone asked me for the “P-H-P on the P-P-C A-S-A-P”. I had no idea what they were talking about. All I knew is that they wanted something rather quickly, so replied “O-K”. It was normal to speak this way...

Which is better: Writing or Talking?

Here’s an interesting scenario I encountered recently. I was working with a client who put an HUGE amount of effort into writing a brief for their design agency. They spent days writing it. It had over 15 pages, complete with appendices, a contents page,...

Do you love it? Or are you scared of it?

There’s a form of communication that is vital to all humans. Both children and adults thrive on it. And yet some of us are scared of it. Feedback. We should be looking to give feedback as often as possible. It’s important if you have direct reports. And...

9.5 reasons to blog.

Blogging. It’s been around for a while. And it’s a core part of content creation. Ask any content marketer and they’ll wax lyrical about the importance of blogging. But really, what’s the point? With paid search and good Search Engine...